Right now you're probably saying, "jigga-what?" But this has long been an interest of mine (from rolling my eyes at Good Morning America articles to yelling at the TV during Grey's Anatomy). It's not just about accuracy in the work itself - it's about the way misrepresentation lowers the level of discourse. You can't have advocacy or reform without basic health and science literacy. And for good or for ill, CSI and the blogosphere have more direct influence on people's opinions than high school health class or Biology 101.
One of my favorite online comics, Piled Higher and Deeper, really sums up what I'm trying to say here...

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